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Transmedia - Storytelling
Transmedia is the next phase in the audiovisual industry. Everything begins with a story, yet, narrative techniques have evolved. They are now more complex, and today, (...)
multimedia
The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. - Wikipedia